Vadivelu V
"Design starts with asking the Right questions”
UX Designer | Manager | Interaction Designer
Problem-solving through design, one question at a time
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Who are we designing for? Why does it matter? How can we make it simpler? These questions have guided me through building products that empower teams, delight users, and deliver results.
Who am I?
Who
"I’m Vadivelu V, a Designer with over a decade’s of experience shaping digital products across B2B, B2C, SaaS, omni-channel retail e-commerce, Health & Wellness apps, and educational content for K-12 100+ CBTs. My approach is simple: design begins with curiosity and asking the right questions. With a philosophy of problem-solving through design, I partner with businesses to translate complex challenges into clear, user-centered solutions. I enjoy mentoring teams, aligning stakeholders, and designing experiences that deliver measurable impact."
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What have i built?
Every project begins with a question — Who are we designing for? Why does it matter? How can we make it simpler? These questions have guided me through building products that empower teams, delight users, and deliver results. Here’s a glimpse of what I’ve built along the way."
UX Projects
What
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Learning & Animation projects
Why design?
Why
I didn’t start with the goal of becoming a UX designer — I began as a graphic designer, solving visual communication challenges. Then came the startup phase, where I designed learning materials for K0–K12 students in India. Soon after, I explored 2D animation, which taught me how movement and emotion shape storytelling.
Somewhere along the way, I realized that what truly drives me is solving puzzles and understanding people. Design, for me, became the point where empathy meets logic — where creativity and structure coexist to make life a little easier for someone else.
I design because every product holds a story behind every click.
And I ask questions not just to find answers — but to discover better questions.
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How do i work?
My approach blends structure with flexibility. Each project moves through phases, adapting to context:I believe in close collaboration, transparency, and always designing for outcomes.
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Discover
Interviews, stakeholder alignment, data review
Validate
Usability tests, iteration
Define
Personas, use cases, success metrics
Iterate
Feedback loops, monitoring, enhancements
Design
Wireframes, prototypes, flows
Deliver
Final UI, handoff, QA oversight
How
Products must evolve — or they fade.
As UX designers, we build from research and hypotheses, but real validation comes from users.
Listening, iterating, and using analytics to refine experiences — that’s how products grow and stay relevant.
When can we talk?
I’d love to hear about your next challenge.
Got a startup idea brewing or a product that needs a design revamp? Let’s talk.
Whether you’re building from 0 → 10 or scaling design from 10 → 100, I can help shape your product’s UX journey, growth strategy, and conversion funnel — turning insights into designs that drive measurable impact.
Let’s connect and turn your ideas into experiences that make sense — for your users and your business.
I’m available for a quick call or chat between 10 AM – 6 PM IST.
(Please send me a quick note before calling 😊)
You can also reach me on LinkedIn — I’d be happy to connect and continue the conversation.
When
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Mobile
+91 9845483842